Temper scores are a number generated by two variables taken from facebook’s public open graph API. The two variables used are Total Fans and People Talking About This (PTAT). Total Fans / PTAT give us percentage engagement.
Temper scores are then calculated by applying a formula to the percentage engagement figure that reflects engagement saturation and the diminishing marginal returns of engagement. To calibrate the formula we tracked 110 different brands across 11 different industries for a 12 week period.
Below is a graph that demonstrates how the platform calculates Temper scores against % engagement metrics.
Brand Temper was an idea born out of a report we produced last year that showcased the engagement of 60 brands across 6 industries in Australia. The report generated so much interest, we decided to build a public platform that would automate the process of generating these reports in real-time. We also added the opportunity to view industry lists and compare individual brands.
Ultimately, we built the platform on the strong belief that a unit of measurement representing brand engagement in the social web needed to exist. We also believe brands should be able to track compare how engaging they are with others, leading to more measurable outcomes and smarter marketing initiatives.
Mike Watkins - Founder
Award winning social strategist, author and social marketing Lecturer with over 4 years experience helping over 60 brands with content, advertising and community management strategy. To contact Mike, email him at firstname.lastname@example.org.
An international team of talented individuals featuring designers, mathmaticians and social strategists from Australia backed by an equally talented development team in Dalian, China.
If you have any questions or business inquiries please contact us via: email@example.com.